Go Find Your Own Top Ten

Every time I turn to my twitter feed there's somebody, or several somebodies, or one hyperactive somebody, tweeting relentlessly trying to outdo all the other somebodies, linking to an article or a blog post centered around a numbered list: Top Ten Mistakes New Tweeters Make. Seven Kinds of Shoes You Should Never Wear to a Job Interview. Thirteen (13? Really?) Words You Need Right Now To Get You More Traffic!

I hate these lists, partly because I read them knowing full well they are written because research shows most people gravitate toward numbered lists when they want information, advice or more traffic. And I hate being most people. Sounds snobbish I know, but Yogi Berra wasn't like most people and look, people still remember and repeat his advice. I doubt anyone is going to remember WebBizMan for all those great numbered lists he tweeted to his 152,804 followers (149,934 of whom he himself follows, very closely no doubt). Given the choice, I'd much rather be Yogi Berra than WebBizMan.